Scion uses integrated campaign to promote brand
Posted by Susie Mehring on Thu, Apr 01, 2010 @ 12:12 PM
Toyota launched an integrated campaign on March 29th to promote its' Scion brand. The campaign will include online video, social media and mobile marketing with print and TV ads. The objective of the campaign is to reach a young audience in a fun and impactful way. Click here to read the full article.