The Structural Graphics Blog

Great article on making email and direct mail work together

Greg Grdodian, EVP of ePostDirect, recently wrote a terrific article about the ROI benefits of combining direct mail with e-mail.  He states that response increases across the board when direct mail and e-mail are combined in a multichannel campaign, and if executed correctly, response can be double!  Here is a link to the article as well as 5 key tips to executing an integrated campaign successfuly.