Project Feature: American Airlines Extendo
Posted by on Thu, Feb 25, 2010 @ 11:29 AM
One of our projects this year was recently featured by DMNews in an article about
creative campaigns. The blurb about the project was very brief so we wanted to tell you a little bit more about it!
American Airlines, through its agency TM Advertising, approached Structural Graphics about a highly targeted mailer for their Business Advantage members. The campaign was dubbed “Can I get miles with this?" and featured two versions; one with a parachute (seen in the picture) and the other with a running of the bulls.
Structural Graphics designed a special
Extendo™ that featured a pull tab on one end and the parachute on the other end. When the tab is pulled, the parachute came flying out the other end.
The mailer was so creative and different that the client did not want it to be put in an envelope. Unfortunately, the piece itself was not a self-mailer, but SG solved the problem by creating a special custom envelope that featured an oversized window on one side so the recipient could see what was inside. Better yet, the envelope passed as a First Class letter size so postage was less than expected.
The entire project was completed in three weeks do to the client’s tight timeframe. We were really pleased with the outcome and the great results the client received.